Thoughts from Steve

Many of my clients manage their own instagram account.  If you are also doing this on your own you will notice subtle changes to your account from time to time.  In this particular case my client contacted me because a business category had been added to their listing as well as their Google Listing.  This business category...

Sometimes we learn the hard way when it comes to website hosting. We select the best marketed company with the flashy website and TV ads as well as celebrity endorsements only to find the result disappointing. All website hosting companies are not created equally. Since 2007, I have used Netfirms, GoDaddy and Bluehost for clients with at best disap...

I'm amazed at how many times I speak with a small business owner who says that they paid for SEO.  When I visit their site and take a quick look around I notice that even the simplest things are not completed.  Websites are often missing Title Tags, alt descriptions and more.  These are all important elements of your website that hel...

1. Easy to Navigate - Our goal in creating your website is to have visitors find your pricing, location and things to do in the area within 3 easy clicks.  This will be accomplished through the main menu, strategically placed modules as well as multiple internal links. 2. Keyword Rich...

“97% of Marketers currently use social media— 85% of users aren’t sure what social media tools are the best to use.” (Social Media Examiner - 2014 Social Media Marketing Industry Report) As a small business owner you juggle many roles on a daily basis. You oversee marketing, sales, maintenance, ...

For years, you've worked hard as a campground owner to build your business attracting new campers and RVers. Your 'regulars' continue to come back year after year; they know how much you love improving on an already great product. As you review your website analytics using Google Analytics, you notice an increase in traffic year over year. As a mem...

As a Campground Owner, you may be tempted to purchase a directory listing service in the belief that the more directories in which your campground is listed in will provide more opportunites for you to be found online.  DON'T. This is only partly true.  They key is ensuring that your websi...

Changes by Google in their search algorithm can play havoc on your campground visibility and Google search position. These changes are due to Google's constant tweaking of their search algorithm combined with their pursuit of the perfect user experience. Recent changes include how searches like "Campgrounds near Guelph" are displayed. Google will '...