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Forward Thinking Web Solutions is about helping you ATTRACT, CONNECT and KEEP your customers through using online tools. The purpose of this blog is to help provide ideas for being effective online and using your time and money wisely.

Case Study: Bass Lake Park

Case Study: Bass Lake Park

With over 44,000 pageviews in a 6 month period, the Bass Lake Park Website was a Key to filling the Campground during the summer of 2013.

Bass Lake Park - Campground

case-study-bass-lake-parkScenario

I was contacted by Wayne and Christy shortly after they purchased Bass Lake Park.  They orginially had planned to keep a website that they had created but the website was not driving traffic to their campground and time was running out for filling the campground for the summer of 2011.  As a result, I was contacted in May of 2011 through a connectiong that they had through Mountain Trout Camp.  Within a few short weeks I had the website up and running with easy navigation and optimized to be found through searches on Google. 

Key Parts on Websites

  • Responsive Template - a flexible design that makes it easier to see on various screen sizes.
  • Easy navigation - help visitors find the information that they want as quickly as possible.
  • YouTube Video - introduced site visitors to the benefits of Camping at Bass Lake Park
  • New Photos - photos were updated and shared not only on the website but also on Flickr account.
  • Offsite Website Optimization - links from key online directories were submitted so that added advertising costs were not needed (ie. Google Adwords)
  • Onsite Optimization - Two challenges I needed to overcome were 1) the word campground is not in the name of the park but a search term that visitors would use to find the Campground, and 2) There are several campgrounds and lakes using the name Bass Lake.

Key Results - April 1-September 30, 2013

  • Over 44,000 Pageviews
  • Just short of 10,000 Unique Visitors to the website
  • Located on the Page 1 of Google Search Results for several keyword phrases.

Analytics from April 1-September 30, 2013

As you look at the trends for the 6 month period, you'll see the ebb and flow of the visits during the key camping season.  Of particular interest is the week prior to a long weekend.

bass-lake-park-analytics-overview

bass-lake-park-analytics-visitors

Before and After Photos

This is what the Bass Lake Park Website prior to the launch of the new website

bass-lake-screenshot-before

Screenshot Capatures - October 2013

bass-lake-screenshot

Case Study: Mountain Trout Camp
6 Steps to Help Improve Your Campground Website

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